Mayorentertainsmorethan900,000viewersinbidtotacklepoverty

导语：『高原藜麦』高品质全营养纯天然口感好，适合所有人体质的营养主食，怎么吃都营养，低脂肪！低热量！蛋白比牛肉还高！品质与奶粉及肉类相当，富含多种氨基酸，其中有人体必需的全部9种必需氨基酸，比例适当且易于吸收，尤其富含植物中缺乏的赖氨酸，钙、镁、磷、钾、铁、锌、硒、锰、铜等矿物质营养含量高，富含不饱和脂肪酸、类黄酮、B族维生素和E族维生素、胆碱、甜菜碱、叶酸、α-亚麻酸、β-葡聚糖等多种有益化合物，膳食纤维素含量高达7.1%，胆固醇为0，不含麸质，低脂，低热量（305kcal/100g），低血糖（GI升糖值35，血糖标准为55），几乎都是常见食物里最优秀的！美国宇航局用它做太空食品，联合国粮农组织2013年作为藜麦年，彭于晏、碧昂丝等明星推荐的健身减肥食物，原产于青海甘肃海拔2500以上的高原地区，CCTV央视新闻多次报道，全国销售产地发货。

Jingle Mayor Wang Xin (central) introduces quinoa products in a livestreaming on April 17. ZHANG GUOQING / FOR CHINA DAILY

In the wake of the novel coronavirus outbreak, sales of local produce have become a pressing issue for many local governments in China.

This is no exception in Jingle, a county in northwestern Shanxi province.

On April 17, a middle-aged man appeared in a courtyard in Wangruizhuang village. He was trying to help sell local grains and handicrafts by livestreaming on the Pinduoduo e-commerce platform.

The man was Wang Xin, mayor of the county.

Jingle is renowned for coarse cereals such as corn, quinoa and millet, as well as handicrafts like paper-cutting.

Wang first made some papercuts by himself, telling his audience that the handicraft is a state-level intangible cultural asset.

After that he showed some corns, saying that readily made corn products can be eaten raw or cooked because they are produced and processed in an environmentally-friendly and safe manner.

After this he showed the local millet and quinoa products."Our yellow millet was a gift to royal families in history due to its prime quality. And quinoa is good for diabetes and hypertension patients," Wang added.

The mayor then told netizens how to cook millet in a way to keep it at its most nutritious state.

"Don't put the millet in the cooker when the water is still cool. Put it in when the water is about to boil," Wang said. He added that only by cooking it this way can the nutrition and best taste of millet be kept.

In addition to Mayor Wang's presentation, a local folk song and dance troupe joined in the livestream.

By 10 pm, the livestreaming event had attracted more than 930,000 viewers. More than 45,000 kilograms of corn, millet and quinoa, at a total value of 400,000 yuan ($56,440), had been ordered.

Wang said the livestream was targeted at helping poverty reduction in the county.

"We required the online dealers to prioritize lower-income households when they purchase grains and other produce," Wang said.

"Thanks to the netizens, their orders are a great contribution to our poverty-relieving efforts,"Wang added.

In Jingle, the planting area of coarse cereals including corn, millet and quinoa is 2,000 hectares at present. It accounts for more than 67 percent of the county's total grain-planting area, according to the county government.

Wang said that by launching this livestreaming event, he hopes more of Jingle's farm produce can be sold via various e-commerce platforms.

YUAN SHENGGAO

(責編：趙芳、常慧忠)

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Mayorentertainsmorethan900,000viewersinbidtotacklepoverty

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